Trends
Nadel Phelan continuously curates insightful industry trends. To receive our monthly trend report, click here.
Cybersecurity • March 2025
Complex Global Threat Landscape
The World Economic Forum’s Global Cybersecurity Outlook 2025 report (Feb 2025) warns that the threat environment is becoming increasingly complex and aggressive
. Cyberattacks remain at record levels – 3,158 data breaches were tracked in 2024 (on par with the previous year’s all-time high), and breach victim notifications surged 211% to 1.3 billion, largely due to a few mega-incidents
. While 66% of organizations see AI as the biggest cybersecurity “game-changer” this year, only 37% have measures to assess the security of AI tools before use – exposing a significant governance gap
. Business leaders also cite supply chain vulnerabilities (noted by 54% of large enterprises) and geopolitical tensions (impacting nearly 60% of organizations) as major hurdles to cyber resilience
. Furthermore, generative AI is turbocharging cybercrime – almost three-quarters of organizations report rising cyber risks, with 42% seeing an uptick in phishing attacks leveraging AI-driven deception
AI • March 2025
Apple announces $500 billion in U.S. spending
Apple announced plans to invest more than $500 billion in the U.S. and hire 20,000 people over the next four years, with expansion and construction planned from coast to coast.
The new jobs will focus on research and development, silicon engineering, software development, and AI and machine learning.
Apple plans to greatly expand chip and server manufacturing in the U.S., plus skills development for students and workers across the country.
Cybersecurity • March 2025
AI-Empowered Cyber Threats
Frontline threat intelligence indicates that adversaries are increasingly leveraging AI to amplify attacks. CrowdStrike’s 2025 global threat report observed China-aligned cyber espionage campaigns surging 150% last year, with critical industries experiencing up to a 300% spike in targeted intrusions
. At the same time, criminal groups are using generative AI for social engineering – AI-driven voice phishing (“vishing”) incidents spiked 442% in late 2024
. Notably, 79% of initial breaches now involve no malware at all, as attackers exploit stolen credentials to infiltrate systems undetected
. These AI-fueled tactics are outpacing traditional defenses, prompting greater emphasis on identity security, zero-trust architectures, and real-time threat intelligence to counter the evolving risks.
Cybersecurity • March 2025
Cybersecurity Spending and Resilience
Gartner projects a sharp rise in cybersecurity expenditures as organizations fortify their defenses. Global security spending is expected to climb 15% in 2025 to about $212 billion (up from $183.9 billion in 2024)
. Security services are slated to see the fastest growth, followed by investments in security software and network protection
. This surge is driven by a “heightened threat environment, cloud movement and talent crunch” pressuring CISOs to boost budgets
. Additionally, the proliferation of generative AI is forcing companies to invest more in securing AI models, data, and infrastructure – further contributing to budget increases.
AI • March 2025
Accelerating AI Adoption in Asia-Pacific
IDC’s latest outlook shows AI cementing itself as a strategic cornerstone in Asia-Pacific. The firm predicts regional AI spending will grow 1.7× faster than overall IT expenditures over the next three years, contributing over $1.6 trillion to the APeJ (Asia/Pacific excluding Japan) economy by 2027
. Generative AI is amplifying this shift from emerging tech to mainstream, although companies face challenges such as talent shortages and the need for responsible AI governance
. IDC also forecasts that by 2028, 80% of production AI foundation models will be multimodal – integrating text, image, audio, and video data – to deliver more accurate insights and business value
. These trends highlight a rapid maturation of AI capabilities and investments across the region, as organizations strive to harness AI for competitive advantage.
Cybersecurity & Generative AI • March 2025
Global Tech Spending Surge
According to Forrester, worldwide technology spend will grow by 5.6% this year to $4.9 trillion, driven largely by investments in cybersecurity, cloud services and generative AI initiatives
. The U.S. market is expected to surpass $2 trillion in tech spending for the first time, accounting for 41% of 2024’s global tech spend (and 46% of the AI software segment)
. Financial services, insurance, government, media, and professional sectors are leading this surge, reflecting a broad-based commitment to digital transformation. This robust spending trend underscores how AI-driven projects and security enhancements have become top priorities in enterprise budgets globally.
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Artificial Intelligence

Deepseek vs. OpenAI: What’s the Real Story?
In the past few weeks, I’ve had at least a dozen people ask me about Deepseek and how it compares to OpenAI. There’s a lot of hype, particularly around its cost-effectiveness and open-source nature, but here’s the truth: it feels like a less polished or less advanced alternative version of OpenAI
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Deepseek is unreliable, and when it is available, accuracy is hit or miss. In many ways, it reminds me of a bad relationship—sometimes impressive, but just as often unavailable or giving you the wrong information at the worst moment. If you’re considering it, your best bet is using it inside Perplexity rather than feeding data directly to China.
That said, it’s worth understanding the technical differences between Deepseek and OpenAI, because depending on your needs, there may be cases where Deepseek works well enough. Let’s break it down.
Architecture & Training: Cutting Costs vs. Scaling Up
Deepseek
• Uses a mixture-of-experts approach, meaning only a fraction of its 671 billion parameters activate per token. This makes it far cheaper to run but sometimes less robust.
• Reportedly trained for about $6 million—a fraction of what OpenAI spends on model training.
• Its reasoning models (Deepseek-R1) use pure reinforcement learning, which sounds advanced but sometimes leads to unpredictable results.
• Open-source under an MIT license, meaning developers can modify it, but that doesn’t mean it’s inherently better.
OpenAI
• GPT-4, GPT-4o, and the new o-series are built on massive transformer architectures, with fine-tuning from human feedback (RLHF) for consistency.
• Uses a “brute force” approach—all parameters are active at once, making it more expensive but also significantly more reliable.
• OpenAI’s models are closed-source, so you don’t get to see under the hood, but you also don’t get surprise hallucinations as often.
Performance & Reasoning: Who Actually Thinks Better?
Deepseek
✅ Good at logic, math, and coding—when it works.
❌ Struggles with general knowledge, nuanced conversation, and stability.
❌ Notoriously unavailable at random times (seriously, don’t depend on it).
✅ Provides visible reasoning steps (chain-of-thought), which some users like.
OpenAI
✅ Better for general knowledge, creative tasks, and conversation.
✅ The new o-series is designed for complex reasoning, but internal processes remain hidden.
✅ Multimodal capabilities (text, image, voice) that Deepseek doesn’t match.
❌ More expensive, especially for API use.
If you’re doing high-stakes work, OpenAI is the only real choice. Deepseek is more of a backup plan—one that might not even be available when you need it.
Ecosystem & Use Cases: Who Should Use What?
Deepseek
• Best inside Perplexity (where you can mitigate data risks).
• Good for developers who want an open-source model to tweak.
• If cost is your biggest concern, it’s a low-budget alternative—but expect trade-offs.
OpenAI
• The gold standard for enterprise use, where reliability and security matter.
• Ideal for creative work, advanced reasoning, and multimodal applications.
• Comes with extensive safety and compliance layers, making it usable in regulated industries.
Cost & Resource Efficiency: Deepseek Wins Here, But At What Cost?
Deepseek is objectively cheaper to train and run. It claims to offer OpenAI-level reasoning for a fraction of the cost—but cheaper doesn’t always mean better.
OpenAI’s higher compute costs result in a more reliable and consistent model, whereas Deepseek feels more like an experimental lab project that still needs work.
Regulatory & Privacy Considerations: The Elephant in the Room
One of the biggest concerns with Deepseek is data security. As a China-based company, it operates under strict regulations that may require compliance with government oversight and censorship policies.
This is why using Deepseek inside Perplexity is the safest bet—it adds a layer of protection between your data and any potential surveillance.
On the other hand, OpenAI operates with strict safety measures, content moderation, and compliance with global regulations, making it the preferred choice for sensitive applications.
Final Verdict: Stick With OpenAI for Serious Work
Deepseek is an interesting experiment—it’s open-source, cost-effective, and good at reasoning-based tasks when it works. But that’s the problem: it doesn’t always work. It’s inconsistent, sometimes unavailable, and accuracy is questionable.
If you’re looking for an AI model you can depend on for critical work, OpenAI remains the better choice. Deepseek is fine as a secondary option—just don’t expect it to show up when you need it most.
For those asking me if Deepseek is a real OpenAI competitor? Not yet.