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Strategic Technology Communications

We specialize in strategic public relations and creative digital marketing campaigns that drive global visibility, credibility and sales conversion rates for B2B technology leaders.

25+

Years

introducing innovative technology

120

Acquisitions

two over $1 billion

18

IPOs

across eight international exchanges

80%

Returning clients

and referral clients

Our Services

Nadel Phelan delivers public relations aligned with your core business strategy, with results that move the needle. Learn more.

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Global Public Relations

Global Public Relations

We craft content that will advance your brand awareness ahead of your competitors and drive impactful, measurable business results. Learn More

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Content Marketing

Content Marketing

Reach your audience with the latest in digital marketing best practices. Produce results that map directly to your KPIs. Learn more.

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Digital Marketing

Digital Marketing

We build followings and engagement on the social platforms that matter the most to your business, and track the results to show the conversations that resonate. Learn more.

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Social Media

Social Media

If your plan includes finding a strategic partner to bring your technology to a wider market via M&A – or taking your company public – let’s talk. Learn more.

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Exit Strategies

Exit Strategies

Technology Industries

We get cybersecurity. From encryption to compliance, we understand the many facets of the evolving cybersecurity industry. The depth of our industry knowledge enables us to make your value prop and benefits clear in this crowded market. We’ve represented over two dozen security companies that have been acquired and integrated into security portfolios including Symantec, HP, Intel, IBM, Cisco, TrendMicro and Sophos.

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We get cybersecurity. From encryption to compliance, we understand the many facets of the evolving cybersecurity industry. The depth of our industry knowledge enables us to make your value prop and benefits clear in this crowded market. We’ve represented over two dozen security companies that have been acquired and integrated into security portfolios including Symantec, HP, Intel, IBM, Cisco, TrendMicro and Sophos.

Name a B2B infrastructure technology, and we’ve launched it. DevOps/DevSecOps. Virtualization. Optimization. Storage. Access management monitoring and more. We help analysts and media understand the technical nuance and business impact of your technology on a global scale. Our clients have included Cisco Systems, Oracle, IBM, HP, Microsoft, FileMaker, TCS, ActiveState and ATEME.

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Name a B2B infrastructure technology, and we’ve launched it. DevOps/DevSecOps. Virtualization. Optimization. Storage. Access management monitoring and more. We help analysts and media understand the technical nuance and business impact of your technology on a global scale. Our clients have included Cisco Systems, Oracle, IBM, HP, Microsoft, FileMaker, TCS, ActiveState and ATEME.

Big data analytics is a top initiative for most Fortune 1000 companies and is gaining adoption with SMBs as a business-critical technology. Our expertise with web technologies, cloud-based platforms and digital content management enables us to leverage synergies in these related markets. We’ve worked with key industry analysts and media to define the solution landscape and develop thought leadership positions for our clients like Abbyy and Perspica.

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Big data analytics is a top initiative for most Fortune 1000 companies and is gaining adoption with SMBs as a business-critical technology. Our expertise with web technologies, cloud-based platforms and digital content management enables us to leverage synergies in these related markets. We’ve worked with key industry analysts and media to define the solution landscape and develop thought leadership positions for our clients like Abbyy and Perspica.

Our extensive expertise in telecommunications and our ability to leverage close relationships with global service providers enables us to deploy strategic public relations and marketing programs for our clients. From mobile apps to embedded sensors to satellite arrays, our ability to differentiate and communicate value ensures that our clients are industry-advancing thought leaders likeNovatel Wireless, DMI, and Redknee.

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Our extensive expertise in telecommunications and our ability to leverage close relationships with global service providers enables us to deploy strategic public relations and marketing programs for our clients. From mobile apps to embedded sensors to satellite arrays, our ability to differentiate and communicate value ensures that our clients are industry-advancing thought leaders likeNovatel Wireless, DMI, and Redknee.

The fields of artificial intelligence and machine learning are exploding, but many customers and partners are confused about exactly how these technologies will be used to improve outcomes and increase revenues in their businesses. We help clients clearly define how their innovations contribute to their customers’ and partners’ bottom lines.

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The fields of artificial intelligence and machine learning are exploding, but many customers and partners are confused about exactly how these technologies will be used to improve outcomes and increase revenues in their businesses. We help clients clearly define how their innovations contribute to their customers’ and partners’ bottom lines.

FinTech is spearheading many of today’s breakthroughs in cybersecurity, mobility and retail. Meanwhile, technologies like blockchain are becoming the foundation for entire ecosystems of novel applications. We know the analysts and media who are looking for experts in fintech and will position your thought leaders as trusted advisors in the space.

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FinTech is spearheading many of today’s breakthroughs in cybersecurity, mobility and retail. Meanwhile, technologies like blockchain are becoming the foundation for entire ecosystems of novel applications. We know the analysts and media who are looking for experts in fintech and will position your thought leaders as trusted advisors in the space.

From smart cities to industrial IoT to connected consumer devices, IoT is maturing rapidly and regulators are taking notice of IoT’s security implications. We will illustrate your use cases and communicate your differentiators to your target markets.

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From smart cities to industrial IoT to connected consumer devices, IoT is maturing rapidly and regulators are taking notice of IoT’s security implications. We will illustrate your use cases and communicate your differentiators to your target markets.

ABOUT US

Delivering results that matter

Get to know us more

Vertical Markets

The early adopters of new technologies are easy to find in the financial services community, competing ferociously to expand services for institutions and consumers alike. Our experience in supporting the technology successes of industry leaders in the space like SSH Communications Security and Trintech enable us to bring your ideas to influential decision makers.

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The early adopters of new technologies are easy to find in the financial services community, competing ferociously to expand services for institutions and consumers alike. Our experience in supporting the technology successes of industry leaders in the space like SSH Communications Security and Trintech enable us to bring your ideas to influential decision makers.

We’ve helped many clients successfully navigate the complexities of working with local, state and federal government agencies to secure favorable press and compelling case studies. Customer successes include work with:

  • All branches of the Armed Forces
  • Departments of Justice and Defense
  • Federal and state judicial systems
  • Governments and municipalities in all 50 states
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We’ve helped many clients successfully navigate the complexities of working with local, state and federal government agencies to secure favorable press and compelling case studies. Customer successes include work with:

  • All branches of the Armed Forces
  • Departments of Justice and Defense
  • Federal and state judicial systems
  • Governments and municipalities in all 50 states

Society is nearing the point where all devices will be wireless, most will be mobile, and each will need an ever-increasing amount of bandwidth.Novatel Wireless, DMI, and Redknee are three clients in the increasingly noisy telecommunications industry we’ve helped to capture attention and build industry recognition.

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Society is nearing the point where all devices will be wireless, most will be mobile, and each will need an ever-increasing amount of bandwidth.Novatel Wireless, DMI, and Redknee are three clients in the increasingly noisy telecommunications industry we’ve helped to capture attention and build industry recognition.

With growing regulatory requirements, legacy-data integration hurdles, patient management and privacy/safety concerns, healthcare information technology has grown complex and expensive. We help our clients gain visibility and access to healthcare by drawing on trends in the industry to explain how new technologies provide benefits and relief.

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With growing regulatory requirements, legacy-data integration hurdles, patient management and privacy/safety concerns, healthcare information technology has grown complex and expensive. We help our clients gain visibility and access to healthcare by drawing on trends in the industry to explain how new technologies provide benefits and relief.

Supply chain management is a way of life for manufacturing firms. Competitive pressures mean that improving ROI and product quality are jobs that never end. New automation, collaboration and converged communications technologies are reshaping manufacturing businesses around the world. We show how your solution contributes to new operating efficiencies and revenue streams in a highly automated world.

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Supply chain management is a way of life for manufacturing firms. Competitive pressures mean that improving ROI and product quality are jobs that never end. New automation, collaboration and converged communications technologies are reshaping manufacturing businesses around the world. We show how your solution contributes to new operating efficiencies and revenue streams in a highly automated world.

Our experience with regional and international energy leaders gives us a deep understanding of the entire energy ecosystem, from analyzing the impact of new laws and regulations, to fluency in multi-zone protection, seamless platform integration and remote device management technologies.

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Our experience with regional and international energy leaders gives us a deep understanding of the entire energy ecosystem, from analyzing the impact of new laws and regulations, to fluency in multi-zone protection, seamless platform integration and remote device management technologies.

We have brought training simulations and collaborative Learning Management Systems to market that address the needs of corporate training departments and educational institutions. Our expertise in both SLED and corporate training and education enables us to elevate your message with the right audience.

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We have brought training simulations and collaborative Learning Management Systems to market that address the needs of corporate training departments and educational institutions. Our expertise in both SLED and corporate training and education enables us to elevate your message with the right audience.

Retailers today depend on technology for everything from bolstering customer loyalty and meeting PCI compliance, to implementing intelligent inventory management solutions and integrating security systems. We have worked with several retail solution companies to help develop positioning and messaging that explain key benefits in a way that resonates with retailers.

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Retailers today depend on technology for everything from bolstering customer loyalty and meeting PCI compliance, to implementing intelligent inventory management solutions and integrating security systems. We have worked with several retail solution companies to help develop positioning and messaging that explain key benefits in a way that resonates with retailers.

CASE STUDIES

It’s all about the bottom line.

View Case Studies

What Our Clients Say

Tejas Vashi Senior Director, Product Strategy & Marketing, Cisco Systems

“I have worked with Nadel Phelan for several years, and have been continuously impressed by Cara and team’s ability to deliver high-quality results consistently, both on time and under budget. They have been able to adapt to shifts in corporate focus with agility while ensuring that launches, campaigns and deliverables are sure-footed, seamless and on-message. Able to work across business units to ensure corporate buy-in and integration, Nadel Phelan has been a critical extension of our team”

- Tejas Vashi Senior Director, Product Strategy & Marketing, Cisco Systems
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Carl-Henric Möllerström Vice President, Compuverde

“We began our work with Nadel Phelan in 2012 with the goal of elevating the awareness of our innovative vNAS SDS offering with a strategic partner. The Nadel Phelan team was an intrinsic element of our success, through media and analyst relations along with a partner program that set up and facilitated meetings with potential targets. When we were acquired by Pure Storage in April 2019, Nadel Phelan was a key part of making it happen. We are looking forward to the opportunity of working with them again.”

- Carl-Henric Möllerström Vice President, Compuverde
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Jody Applebaum Director, Customer Acquisition & Retention, Cisco Systems

“Cara and the Nadel Phelan team were instrumental in our marketing efforts to develop and deploy content for multi-touch demand-gen campaigns to move net new leads through the buyers’ journey. Equally adept at strategy, tactics and execution, Nadel Phelan was integral in planning the campaigns, developing high-quality content that directly addressed our customer careabouts and delivering it before deadline. I would highly recommend them for any B2B technology marketing effort.”

- Jody Applebaum Director, Customer Acquisition & Retention, Cisco Systems
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Suzanne Magee CEO, TechGuard Security

“Nadel Phelan has been an integral part of TechGuard’s go-to-market strategy. We have been delighted with the quality of work, results and the responsiveness of the account team. Everyone is truly knowledgeable about the security industry and knows how to articulate the intricacies of our solutions; and what’s more, they are a pleasure to work with.”

- Suzanne Magee CEO, TechGuard Security
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Jeff Popoff VP Marketing, Redknee

“Nadel Phelan is more than a public relations firm. They’re a strategic partner and invaluable member of my team. From industry expertise to public relations, their integrated approach to everything they do has consistently delivered value and generated results. It is their ‘can-do’ attitude and willingness to take on the most challenging of tasks that makes them winners with me.”

- Jeff Popoff VP Marketing, Redknee
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John McGuire CEO, Trintech

“We demand aggressiveness, diligence and persistence to positively manage our target media and analysts. As a global company, we have diverse requirements and need to be highly adaptable to market forces. Nadel Phelan has seamlessly integrated its team with ours towards our goal of being recognized as the world-wide leader in our field.”

- John McGuire CEO, Trintech
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Tsailing Merrem Marketing Director, ABBYY Software

“I’ve worked with a lot of PR agencies over the years. Oftentimes, the account is pitched by an individual with significant experience, but after I sign the contract, I never see that person again. With Nadel Phelan, the team I met at the first presentation was the same team I have worked with every day throughout the engagement and these are the same people who have delivered incredible results. I whole-heartedly recommend Nadel Phelan for the tenacious and results-oriented approach to public relations.” — Tsailing Merrem, Marketing Director, ABBYY Software

- Tsailing Merrem Marketing Director, ABBYY Software
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Mike Skelton CEO, Menta Software

“Finding a PR firm that listens is extraordinary. Finding one that is adaptable to the ever-changing media landscape is spectacular. Discovering one that understands technology down to the bits and bytes is exceptional. Having all three rolled into one organization is unheard of and yet that is Nadel Phelan. When I work with Nadel Phelan, I feel as though they have no other clients, even though I know they work with top-tier players. It is the team’s dedication to my company’s success that brings me back time and time again.”

- Mike Skelton CEO, Menta Software
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John Jefferies SVP of Marketing, IronKey

“Over the course of my relationship with Nadel Phelan, I have come to greatly value their intelligence, hard work, and dedication to providing quality public relations services. Nadel Phelan can ‘go deep’ through long-established relationships with the press, analyst, and venture capital communities and understands the importance of delivering strategic value for its clients. For companies that need to improve their positioning or elevate their visibility in the market, Nadel Phelan is absolutely the right team.”

- John Jefferies SVP of Marketing, IronKey
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Katie Tierney Vice President, Strategic Sales, Symphony SummitAI

“The Nadel Phelan team is fantastic to work with. Not many agencies can weave the technological benefits of a solution into creative storytelling, but Nadel Phelan can. Their knowledge of the demand gen funnel resulted in content that was aimed at my different prospects’ needs so my team always had new, targeted assets for outreach. I’m looking forward to the opportunity of working with the team again.”

- Katie Tierney Vice President, Strategic Sales, Symphony SummitAI
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Matthew McKenna Former Chief Strategy Officer, SSH Communications Security

“We were thrilled with the results and coverage the Nadel Phelan team secured for us. Encryption is a highly technical field and increasingly crowded, but Nadel Phelan promoted our thought leadership to secure coverage and placements in the publications that our customers were reading.”

- Matthew McKenna Former Chief Strategy Officer, SSH Communications Security
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Fouad Khalil​ Former VP Compliance, SSH Communication Security

“Compliance is a huge motivator for our customers, but there’s a lot of FUD and confusion out in the market that clouds the air. It was fantastic to have a partner like Nadel Phelan in educating the public, customers and regulators about the intersection of compliance and security. They worked with me to create a thought leadership strategy to ensure that we had messages that directly addressed customer compliance concerns in every sector.”

- Fouad Khalil​ Former VP Compliance, SSH Communication Security
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Nadel Phelan powers clients, campaigns and projects across the globe.

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