Compuverde

Goals

  • Find a strategic partner to take its innovative software-defined storage and virtual cloud solution to a global market via acquisition

Strategy

  • Launch and drive a strategic partner program designed to connect M&A influencers at partner companies with Compuverde leaders to discuss GTM overlap and mutual business cases.
  • We secured meetings with Pure Storage, NetApp, VMware, IBM, Cisco, Hitachi, Western Digital, Ericsson and others to present the Compuverde offering and illustrate how its technology would enhance their go-to-market and solution portfolio.
  • We complemented the partner program with a full-scale media and analyst relations program designed to raise awareness of the technology’s differentiators.

Results

  • Pure Storage pushed past other prominent suitors to acquire Compuverde.