Trends
Nadel Phelan continuously curates insightful industry trends. To receive our monthly trend report, click here.
2025 Tech Predictions • January 2025
8 Tech Predictions for 2025: From Agentic AI to 6G Revolution
Key Takeaways
– One of the new technologies in 2025 is agentic AI, a more advanced form of AI.
– 6G will transform many parts of society, including healthcare, especially outpatient care and remote health monitoring.
– GenAI models trained specifically to generate malicious code will emerge in underground markets, making it possible for anyone with access to deploy malware.
– The cybersecurity market will experience a significant shift toward unified security platforms.
– Quantum computing will transition from research labs to practical applications.
– AI deregulation in the US may prioritize innovation but poses risks to privacy and ethical standards
Enterprise Trends for 2025 • January 2025
What enterprise-related trends will you be paying attention to the most in 2025?
TechCrunch talked to 20 venture capitalists who back startups looking to sell to enterprises about their predictions for 2025.
Molly Alter, partner, Northzone was among them: A key focus of mine is on spaces that were historically untouchable by venture funds because their business models demanded high COGS or OpEx. We’re seeing AI automate so much behind-the-scenes work that sectors like accounting services, or revenue cycle management, or white-glove legal services can now command software-like margins.
2025 Tech Trends • January 2025
Twelve tech trends to watch in 2025: The dawn of the convergence era
One of Twentyfive – Batteries
The journey towards mass electrification hinges on the development of better, more efficient, and cheaper batteries. While lithium-ion batteries have been the standard for decades, powering everything from laptops and cell phones to vehicles and energy storage, they will need to make way for systems that more capable, more cost-effective and faster to recharge. The focus of research in the coming year will be on alternatives such as solid-state, sodium-ion, and iron-air batteries.
Artificial Intelligence • January 2025
Industry Experts’ Predictions for the Future of Tech in 2025
2025 Will Mark a Shift from “Big Data” to “Small Data”
Organizations will learn to focus on quality over quantity in the upcoming year, says Francois Ajenstat, Chief Product Officer at Amplitude. That’s a bold claim: Thanks to AI hype, data sets have been getting bigger and bigger in recent years.
“Organizations are realizing they don’t need to bring all their data to solve a problem or complete an initiative – they need to bring the right data. The overwhelming abundance of data, often referred to as the ‘data swamp,’ has made it harder to extract meaningful insights. By focusing on more targeted, higher-quality data– or the “data pond”– organizations can ensure data trust and precision.” ~Ajenstat
Artificial Intelligence • January 2025
AI revolution will create 10 winners in 2025
To Ten Tech Winners for the AI Revolution in 2025:
– Invidia
– Microsoft
– Palantir
– Tesla
– Google
– Apple
– MongoDB
– Pegasystems
– Snowflake
– SalesForce
AI Trends in 2025 • January 2025
12 AI predictions for 2025
– Small Language models and edge computing
– AI will approach human reasoning ability
– Massive growth in proven use cases
– The evolution of agile development
– Increased regulations
– AI will become accessible and ubiquitous
– Agents will begin replacing services
– The rise of agentic assistants
– Multi-agent systems
– Multi-modal AI
– Multi-model routing
– Mass customization of enterprise software
2025 Trends • December 2024
Tech Trends 2025 High stakes. Exponential rewards.
Exponential AI: AI will accelerate into more aspects of the organization’s operations.
Trend #1 Expert Models: Create advantage with specialized AI training
Trend #2 AI Sovereignty: Maintain control while harnessing AI
Pre-Quantum Foundations: Quantum computing promises great opportunities but brings a clear new threat.
Trend #3 Quantum Advantage: From quantum utility in the cloud to true advantage
Trend #4 Post-Quantum Cryptography: Migrate to quantum-resistant encryption
Digital Humans: Digital simulations will mimic humans in text, audio, and visual channels.
Trend #5 AI Avatars: Simulate human interaction across channels
Trend #6 Deepfake Defense: Counter AI-powered attacks
Tech Predictions • December 2024
Gartner’s Top Technology Trends for 2025
Gartner’s Top Technology Trends for 2025 are:
Agentic AI
Post-quantum Cryptography
Spatial Computing
AI Governance Platforms
Ambient Invisible Intelligence
Polyfunctional Robots
Disinformation Security
Energy-Efficient Computing
Neurological Enhancement
Hybrid Computing
Quantum Computing • December 2024
17 ways technology could change the world by 2025
By 2025, quantum computing will have outgrown its infancy, and a first generation of commercial devices will be able tackle meaningful, real-world problems. One major application of this new kind of computer will be the simulation of complex chemical reactions, a powerful tool that opens up new avenues in drug development. Quantum chemistry calculations will also aid the design of novel materials with desired properties, for instance better catalysts for the automotive industry that curb emissions and help fight climate change. Right now, the development of pharmaceuticals and performance materials relies massively on trial and error, which means it is an iterative, time-consuming and terribly expensive process. Quantum computers may soon be able to change this. They will significantly shorten product development cycles and reduce the costs for R&D.
Thomas Monz, Co-Founder and CEO of Alpine Quantum Technologies
Sensor Technology • December 2024
A Trillion-Sensor Economy
A Trillion-Sensor Economy
The Internet of Everything describes the networked connections between devices, people, processes and data. By 2025, the IoE will exceed 100 billion connected devices, each with a dozen or more sensors collecting data. This will lead to a trillion-sensor economy driving a data revolution beyond our imagination. Cisco’s recent report estimates the IoE will generate $19 trillion of newly created value.
Entertainment • December 2024
Emerging markets will make up 70% of new streaming music subscribers
Music streaming revenues are forecast to compound at 10% each year for the rest of the decade – and it’s still early days for making money from those listeners, says Lisa Yang, Head of the European Media and Internet Research team. She expects the global music industry, which is projected to generate more than $100 billion in revenue this year (approximately 8% more than 2023), to get better at charging for streaming and driving revenue from emerging markets.
AI • December 2024
AI-optimized manufacturing
Paper and pencil tracking, luck, significant global travel and opaque supply chains are part of today’s status quo, resulting in large amounts of wasted energy, materials and time. Accelerated in part by the long-term shutdown of international and regional travel by COVID-19, companies that design and build products will rapidly adopt cloud-based technologies to aggregate, intelligently transform, and contextually present product and process data from manufacturing lines throughout their supply chains. By 2025, this ubiquitous stream of data and the intelligent algorithms crunching it will enable manufacturing lines to continuously optimize towards higher levels of output and product quality – reducing overall waste in manufacturing by up to 50%. As a result, we will enjoy higher quality products, produced faster, at lower cost to our pocketbooks and the environment.
Anna-Katrina Shedletsky, CEO and Founder of Instrumental
AI • November 2024
Agentic AI, Robots And Disinformation Security
IT research firm Gartner predicts the 10 biggest technology trends of 2025, which includes the rise of agentic AI technology, demand for disinformation cybersecurity solutions and polyfunctional robots that can follow human instruction.
Some of Gartner’s boldest predictions include at least 15 percent of day-to-day work decisions will be made autonomously through agentic AI by 2028, up from 0 percent this year.
AI • November 2024
AI Trends Of 2025
Real-Time Automated Decision-Making
With businesses beginning to get to grips with the challenges of using AI strategically, those with more mature AI strategies will move toward end-to-end automation of entire business processes. This is likely to take place across logistics, customer support and marketing, where algorithms will make decisions such as how to manage inventory or how to respond to customer inquiries with minimal human intervention. This will lead to greater efficiency and the ability to react more quickly to changing customer habits or market conditions.
Security • November 2024
Internet of Things Expansion
Another of the most important 2025 cybersecurity threats is the rapid expansion of the Internet of Things (IoT). The IoT refers to a network of internet-connected devices other than smartphones, tablets and computers.Projections show that by 2030, the number of IoT devices in use will exceed 32 billion worldwide.
The more devices connected to your network, the larger your attack surface becomes. Cybercriminals can take advantage of all the new endpoints your expansion has opened to enter your system unnoticed.
Security • November 2024
Cybersecurity Trends for 2025
The rise of 5G networks opens the door to both exciting possibilities and new security challenges. Vulnerabilities within 5G infrastructure, such as network slicing attacks and compromised IoT devices, require advanced security protocols. Collaborating with industry leaders to establish 5G security standards will be essential for safeguarding critical infrastructure and maintaining service continuity.
Social Media • November 2024
TikTok Canada Unit Ordered to Dissolve Operations on National-Security Concerns
Canada ordered TikTok Technology Canada, the domestic unit of the social-media app’s Chinese owner, to dissolve its business operations due to national-security concerns.
AI • November 2024
AI takes over search
OpenAI’s ChatGPT Search introduces real-time web integration within ChatGPT, combining conversational AI with up-to-date, source-linked information across topics such as news, sports, weather, and stocks.
This feature could mark the beginning of a new era, challenging Google’s dominance over online search as AI-based tools like ChatGPT Search, Perplexity, and Meta’s upcoming AI search engine pave the way for alternative search experiences.
AI • October 2024
The state of AI in early 2024: Gen AI adoption spikes and starts to generate value
If 2023 was the year the world discovered generative AI (genAI), 2024 is the year organizations truly began using—and deriving business value from—this new technology. In the latest McKinsey Global Survey on AI, 65 percent of respondents report that their organizations are regularly using gen AI, nearly double
the percentage from our previous survey just ten months ago. Respondents’ expectations for gen AI’s impact remain as high as they were last year, with three-quarters predicting that gen AI willlead to significant or disruptive change in their industries in the years ahead.
AI and Cybersecurity • October 2024
2025 Tech Trends Report: Info-Tech Research Group Unveils New Insights on the Future of AI, Quantum Computing, and Cybersecurity
Info-Tech Research Group’s newly released Tech Trends 2025 report highlights six pivotal trends poised to transform the IT landscape in the coming year. As the pace of technological innovation accelerates and organizations are facing unprecedented challenges and opportunities, the firm’s report provides insights on how IT leaders can harness technologies like artificial intelligence (AI), quantum computing, and cybersecurity while mitigating the risks they introduce.
Quantum • October 2024
Survey Report: The Current and Future State of Quantum Computing
The quantum computing industry is evolving rapidly, drawing interest from various sectors, including academia, industry, government, and enthusiasts. This report provides a comprehensive analysis based on the recent survey conducted by QuEra Computing in June 2024. The report provides insights into national quantum programs, technical challenges, development pace, and ethical considerations in the field of quantum computing.
Quantum • October 2024
Quantum Random Number Generator Markets 2024: A Technology Appraisal and Ten-Year Market Study
This report is the latest in IQT Research’s analyses of the quantum random number generator (QRNG) market. Today, QRNGs represent one of the most active sectors of the quantum technology industry. What makes the QRNG sector attractive is that (1) there are real and growing markets for QRNGs today and (2) relative to quantum computing — the QRNG has low barriers to entry.
AI • October 2024
Emerging Tech Future Report: Updating Our Generative AI Outlook
Despite a bevy of excitement, generative AI adoption has hit several roadblocks, like cost and reliability, which for some industries is non-negotiable. The note spotlights the hurdles, showcases the growth, and forecasts what could be next.
VC Funding of Female Founders • October 2024
US VC female founders dashboard
Venture capital funding for female founders has stabilized at 2% after dropping sharply from 2021 highs. In recent years, US companies founded or co-founded by women have received a smaller share of total deals compared to previous years. However, those companies continue to grow their share of capital raised.
Pitchbook has put together the US investment trend for women startup founders over the last 16 years with data on deal counts and capital raised by state, industry and stage, and featuring select female-founded startups and firms. The data is sourced from the PitchBook Platform and is updated monthly.
European VC Female Founders Dashboard that compares trends between the US and Europe.
Management • September 2024
Chief of staff: Anatomy of the role in eight charts
The chief of staff role has been growing in importance and popularity as the pressure on private and public sector leaders intensifies. Called upon to spearhead transformational change, navigate complex business dynamics, balance strategic and tactical priorities, and handle myriad additional tasks, CEOs and other senior executives need to ensure that their own offices function seamlessly. Enter the chief of staff (COS).
Privacy • September 2024
Meta Reaches $1.4 Billion Settlement With Texas Over Privacy Violations
Meta, the parent company of Facebook and Instagram, agreed to a record $1.4 billion settlement with Texas on Tuesday, over allegations that it had illegally collected facial recognition information on millions of users in violation of state law.
Meta violated Texas state privacy laws by automatically tagging users’ faces on its site, according to a suit filed in 2022. The agreement is the largest privacy settlement by a U.S. state, said Texas’ attorney general, Ken Paxton.
AI and Biosecurity • September 2024
AI and Biosecurity Guardrails
Biosecurity experts are calling on governments to set new guardrails in an effort to limit the risks posed by advanced AI models applied to biology.
Experts from OpenAI and RAND, among other institutions, say today’s large language models don’t increase the risk of the creation of bioweapons, in part because there’s not enough data to train them. AI models trained on genetic sequences can help scientists design new medicines and vaccines, but can also be used to create new or enhanced pathogens.
They call on governments to evaluate models trained on large amounts of biological data or especially sensitive data before they are released. That could address potential risks without hampering academic freedom. The group also wants companies and institutions that synthesize nucleic acids — turning genetic sequence information into physical molecules — to screen their customers and their orders.
Here is the recent DHS report.
AI • September 2024
AI and Consulting
The Big 4 accounting firms have all announced billion-dollar investments in AI: Deloitte — announced $1.4B upskilling program (December 2022) and $2B for development of industry-specific applications of tech including AI (April 2024) EY — invested $1.4B in AI, launching EY.ai enablement platform (September 2023), KPMG — spending $2B on AI & cloud services in partnership with Microsoft over 5 years (July 2023), PwC — investing $1B in genAI in its US operations over 3 years (April 2023)
Supply Chain • September 2024
Geopolitically Elastic Supply Chains
An elastic supply chain capability, which can expand or contract supply in response to geopolitical risks, provides supply chain organizations with greater flexibility and efficacy than operating from a single geopolitical bloc.Gartner recommends that CSCOs consider a strategy that is flexible enough to pursue growth amid current and future geopolitical challenges, rather than attempting to permanently shield their supply chains from risk.
1. Understand trust boundaries and define operational limits
2. Assess the elastic supply chain opportunity
3. Use targeted, market-specific scenario planning
AI • August 2024
How to Build a Risk Assessment Service for AI Readiness
Organizations that implement strong data governance frameworks experience a 66% improvement in data security and a 52% reduction in compliance breaches. These statistics underscore the significant impact that effective data management practices can have on operational efficiency and security.
Healthcare • August 2024
U.S. Cleanroom Technology in Healthcare Market Report
The U.S. cleanroom technology in healthcare market size is anticipated to reach USD 1.34 billion by 2030, growing at a CAGR of 3.97%
The consumables sector dominated the product segment with a revenue share of over 50% in 2023 owing to the frequent use of gloves, disinfectants, wipes, and other cleaning products.
The pharmaceutical industry dominated the end-use segment with a revenue share of around 44% in 2023 owing to rising advancements in pharmaceutical R&D and regulations.
AI • August 2024
Forrester shares its top 10 emerging technology trends for 2024
The evolution of AI agents is the most exciting development this year. AI agents are also a factor in several other technologies on the list: TuringBot agents, edge intelligence, autonomous mobility, and extended reality.
Agents will also improve extended reality (XR) and set it up to change user interfaces in the future. XR can enable users to interact with interfaces with things like voice, gestures, and eye movements.
Additionally, generative AI remains on the list this year, but the company decided to split the category into two: generative AI for language (processing and producing text-based information) and generative AI for visual content (generating images and videos).
AI • August 2024
How the Top 10 Emerging Technologies of 2024 will impact the world
AI for Scientific Discovery is transforming how new knowledge is discovered and used. AI systems such as Deep Mind’s AlphaFold can accurately predict the 3D models of protein structures. AI has also been applied in research that discovered a new family of antibiotics and created materials for more efficient batteries. According to a recent report from the United States President’s Council of Advisors on Science and Technology, “AI has the potential to transform every scientific discipline and many aspects of the way we conduct science.”
AI • August 2024
McKinsey technology trends outlook 2024
The two trends that stood out in 2023 were gen AI and electrification and renewables. Gen AI has seen a spike of almost 700 percent in Google searches from 2022 to 2023, along with a notable jump in job postings and investments. The pace of technology innovation has been remarkable. Over the course of 2023 and 2024, the size of the prompts that large language models (LLMs) can process, known as “context windows,” spiked from 100,000 to two million tokens.
Crypto • August 2024
Bitcoin: Whale volume from exchanges spikes
Bitcoin whales continue accumulating and taking the coins off exchanges, despite the recent sluggish momentum in the BTC/USD pair.
Notably, Bitcoin whales with at least 1,000 BTC have moved the most Bitcoin out of exchanges since 2015, marking the biggest spike in nine years, according to the whale net position change metric by Glassnode. Around 64,000 BTC has left whale exchange balances in the past 30 days.
PC Market • May 2024
Global PC Shipments Return to Pre-Pandemic Volumes in Q1 2024
After two years of decline, the worldwide traditional PC market returned to growth during the first quarter of 2024 (1Q24) with 59.8 million shipments, growing 1.5% year over year, according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Growth was largely achieved due to easy year-over-year comparisons as the market declined 28.7% during the first quarter of 2023, which was the lowest point in PC history. In addition, global PC shipments finally returned to pre-pandemic levels as 1Q24 volumes rivaled those seen in 1Q19 when 60.5 million units were shipped.
Tech Employment • May 2024
Women in Tech Statistics 2024
Women currently hold 26.7% of tech-related jobs globally.
In the third quarter of 2023, 23% of over 17,000 developers surveyed identified as female, showing a gradual increase in the number of women entering the development field from 19% in 2021.
Organizations with at least 30% women in leadership positions are likely to be 15% more profitable
Labor Market • May 2024
April 2024 Jobs Report
The U.S. labor market added 175,000 jobs in April, another solid month for job gains, with over 60% of private-sector industries adding jobs. The unemployment rate ticked up slightly to 3.9%–it went from 3.83% to 3.86%–and the labor force participation rate held steady at 62.7%. To extract a stronger signal from the monthly data, it’s always useful to average over a few months; over the past three months, payrolls are up a strong 242,000 (see CEA’s jobs day X thread for a deeper dive into the report).
Digital Trends • May 2024
PwC’s 2024 Digital Trends in Operations Survey
Many companies have invested in multiple technologies to digitize operations. Cloud (62%) and AI, including machine learning (55%), are clear leaders, while ERP enhancements (27%) and data ecosystems (33%) see the least investment. Among different areas of operations, quality control uses technology the most, led by AI and operational visibility and analytics. Service and maintenance are seeing the least, and planning, sourcing, manufacturing and distribution are all at a similar level in between.
International Markets • May 2024
Global Consumer Confidence Report: April 2024
Consumer sentiment broadly improved across most of the world’s largest economies in March. Lower levels of inflation across the United States and Europe have supported consumer sentiment in those regions for the past few months. Consumers in China – the world’s second largest economy – grew significantly more optimistic in March, recovering from last year’s Q4 slide in confidence.
IT Networking • May 2024
Gartner Forecasts Worldwide IT Spending to Grow 8% in 2024
Planning for GenAI Initiatives is Helping to Drive IT Spending in 2024 and Beyond.
Worldwide IT spending is expected to total $5.06 trillion in 2024, an increase of 8% from 2023, according to the latest forecast by Gartner, Inc. This is an increase from the previous quarter’s forecast of 6.8% growth and puts worldwide IT spending on track to surpass $8 trillion well before the end of the decade.
Cybersecurity • April 2024
Gartner Predicts 75% of U.S. Federal Agencies Will Fail to Implement Zero Trust
Drivers of Failure to be in Compliance of Policies
Through 2026, 75% of U.S. federal agencies will fail to implement zero trust security policies due to funding and expertise shortfalls. Gartner defines zero trust as a security paradigm that starts from the baseline of trusting no end user, and explicitly identifies users and grants them the precise level of access necessary to accomplish their task. Zero trust is not a specific technology, product or service. Instead, it is a set of security design principles that contrasts with the traditional perimeter-based security approach.
Artificial Intelligence • April 2024
Aspen Institute suggests to enter the field of AI by ‘following your curiosity’
To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch is launching a series of interviews focusing on remarkable women who’ve contributed to the AI revolution. We’ll publish several pieces throughout the year as the AI boom continues, highlighting key work that often goes unrecognized. Read more profiles here.
Artificial Intelligence • April 2024
IDC Estimates that GenAI Will Increase Marketing Productivity More Than 40% by 2029
New research from International Data Corporation (IDC) shows that applying generative artificial intelligence (GenAI) to a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029. To calculate the potential impact of GenAI capabilities on marketing, IDC modeled the work of 24 key marketing roles across five main categories of work – Management and Planning, Branding and Creative Services, Campaign and Engagement, Analytics and Reporting, and Other.
Smart Devices - IoT • April 2024
Expanding Channel Ecosystem Drives Growth in the META Smart Home Devices Market
The market for smart home devices within the Middle East, Türkiye, and Africa (META) region reached $12.71 billion in 2023, a 6.0% increase on the previous year. US$11.99 billion. That’s according to the latest insights from International Data Corporation (IDC) and its newly updated Worldwide Quarterly Smart Home Devices Tracker.
The region has witnessed an influx of vendors across various product categories over the last 18 months. This has spurred an increase in market activity, particularly in relation to partnerships between vendors and channel players.
Artificial Intelligence • April 2024
Adobe Report Highlights Growing Gen AI Adoption
According to the report, the majority of the American public said they are aware of Gen AI, and 53% of US consumers say they have already used the technology, from AI-powered chatbots to image generators.
Today, most consumers say they use Gen AI in their personal lives (81%), followed by a rising trend of utilisation at work (30%) and for school (17%). Of those who regularly use Gen AI, Adobe’s report found that almost half (41%) use it every day.
Electric Vehicles • April 2024
New Phase for Electric Vehicles
By 2027, Gartner predicts next-generation battery electric vehicles (BEVs) will, on average, be cheaper to produce than a comparable internal combustion engine (ICE). As OEMs move on to disruptively transform their manufacturing operations in tandem with product design, the coming years will see BEV production costs drop considerably faster than battery costs.
Digital Adoption • March 2024
The state of digital in 2024
Data from the United Nations World Population Prospects shows that there are now 8.08 billion people living on Earth. The global population has increased by 74 million people since this time last year, equating to year-on-year growth of 0.9 percent.
More than 66 percent of all the people on Earth now use the internet, with the latest data putting the global user total at 5.35 billion. Internet users have grown by 1.8 percent over the past 12 months, thanks to 97 million new users since the start of 2023. 62.3 percent of the world’s population uses social media. The global total has increased by 266 million over the past year, resulting in annual growth of 5.6 percent.