What is Content Marketing?

Content marketing can transform prospects into customers by clearly communicating the benefits and value of your offering.

Nadel Phelan develops full content marketing campaigns that are strategic and results driven. Our team of professional technical writers write compelling content that is current with industry trends and speaks to the pain-points of your targeted customers.

CONTENT AUDIT
In-depth analysis of existing content that identifies pieces that can be repurposed as well as gaps that can be addressed through content creation

COMPETITIVE ANALYSIS

TREND ANALYSIS

CUSTOMER PERSONAS

STRATEGY
In-depth analysis of existing content that identifies pieces that can be repurposed as well as gaps that can be addressed through content creation
We identify your competitors content marketing strategy to determine opportunities and drive targeted campaigns.
We put content into context with today’s breaking news stories.
We develop resources that speak to the business pains of key purchase influencers in your prospect, customer and partner organizations.
Nadel Phelan takes a strategic approach to content marketing that sharpens your marketing plans through industry analysis and strategic initiatives. We develop clear and measurable programs that can be easily tracked with metrics tied back to your business goals.

EBOOKS, WHITEPAPERS, SURVEYS, CUSTOMER SUCCESS STORIES
Lead your target audience through the sales cycle with conversion content to drive qualified leads.

BYLINED ARTICLES

BLOG CONTENT CREATION

REPURPOSING CONTENT
Lead your target audience through the sales cycle with conversion content to drive qualified leads.
Draft byline thought leadership articles that leverage existing or newly generated content.
Increase search exposure and attract top-of-funnel visitors with blog posts.
We leverage your investment in existing content by repurposing it into fresh, relevant and trackable white papers, research reports and case studies that drive leads.

SEO
We leverage current SEO trends and your keywords to guide qualified traffic to your content.

CONVERSION OPTIMIZATION
We leverage current SEO trends and your keywords to guide qualified traffic to your content.
Our content speaks to your targeted audience and provides them with a desirable call to action, whether that be gated content, a webinar or a request for a meeting.

SOCIAL MEDIA
NPI designs and runs full-service social media programs that drive brand awareness.

SOCIAL LISTENING
NPI designs and runs full-service social media programs that drive brand awareness.
We leverage industry leading tools to monitor and analyze conversations on social outlets. We listen for tone, sentiment, interests, competitive landscape, and build newly acquired insights into content that we develop to maximize impact.

CAMPAIGN ANALYTICS
Marketing today is metrics-driven. We leverage a variety of in-house tools to run analytics on our campaigns and make real-time adjustments to optimize results.
Marketing today is metrics-driven. We leverage a variety of in-house tools to run analytics on our campaigns and make real-time adjustments to optimize results.