Cybersecurity •  April 2024

Gartner Predicts 75% of U.S. Federal Agencies Will Fail to Implement Zero Trust

Drivers of Failure to be in Compliance of Policies
Through 2026, 75% of U.S. federal agencies will fail to implement zero trust security policies due to funding and expertise shortfalls. Gartner defines zero trust as a security paradigm that starts from the baseline of trusting no end user, and explicitly identifies users and grants them the precise level of access necessary to accomplish their task. Zero trust is not a specific technology, product or service. Instead, it is a set of security design principles that contrasts with the traditional perimeter-based security approach.

Artificial Intelligence •  April 2024

Aspen Institute suggests to enter the field of AI by ‘following your curiosity’

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch is launching a series of interviews focusing on remarkable women who’ve contributed to the AI revolution. We’ll publish several pieces throughout the year as the AI boom continues, highlighting key work that often goes unrecognized. Read more profiles here.

Artificial Intelligence •  April 2024

IDC Estimates that GenAI Will Increase Marketing Productivity More Than 40% by 2029

New research from International Data Corporation (IDC) shows that applying generative artificial intelligence (GenAI) to a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029. To calculate the potential impact of GenAI capabilities on marketing, IDC modeled the work of 24 key marketing roles across five main categories of work – Management and Planning, Branding and Creative Services, Campaign and Engagement, Analytics and Reporting, and Other.

Smart Devices - IoT •  April 2024

Expanding Channel Ecosystem Drives Growth in the META Smart Home Devices Market

The market for smart home devices within the Middle East, Türkiye, and Africa (META) region reached $12.71 billion in 2023, a 6.0% increase on the previous year. US$11.99 billion. That’s according to the latest insights from International Data Corporation (IDC) and its newly updated Worldwide Quarterly Smart Home Devices Tracker.

The region has witnessed an influx of vendors across various product categories over the last 18 months. This has spurred an increase in market activity, particularly in relation to partnerships between vendors and channel players.

Artificial Intelligence •  April 2024

Adobe Report Highlights Growing Gen AI Adoption

According to the report, the majority of the American public said they are aware of Gen AI, and 53% of US consumers say they have already used the technology, from AI-powered chatbots to image generators.

Today, most consumers say they use Gen AI in their personal lives (81%), followed by a rising trend of utilisation at work (30%) and for school (17%). Of those who regularly use Gen AI, Adobe’s report found that almost half (41%) use it every day.

Electric Vehicles •  April 2024

New Phase for Electric Vehicles

By 2027, Gartner predicts next-generation battery electric vehicles (BEVs) will, on average, be cheaper to produce than a comparable internal combustion engine (ICE). As OEMs move on to disruptively transform their manufacturing operations in tandem with product design, the coming years will see BEV production costs drop considerably faster than battery costs.