- Re-establish company brand recognition while positioning CEO as the go-to person when discussing banking security.
- Set up media tour to show accessibility of a complex solution to financial and security media.
- Conducted thought leadership campaign to educate the market.
- Positioned the CEO as the go to resource to targeted editors seeking to understand a complex landscape.
- Secured on-message and positive coverage in targeted top-tier media, including the Wall Street Journal, Inc., eWeek and ZDnet.
- CEO was elevated as an industry luminary, returned to for comment again and again by tech, trade, vertical and business press.