SSH Communications Security

Goals

  • Re-establish company brand recognition while positioning CEO as the go-to person when discussing banking security.

Strategy

  • Set up media tour to show accessibility of a complex solution to financial and security media.
  • Conducted thought leadership campaign to educate the market.
  • Positioned the CEO as the go to resource to targeted editors seeking to understand a complex landscape.

Results

  • Secured on-message and positive coverage in targeted top-tier media, including the Wall Street Journal, Inc., eWeek and ZDnet.
  • CEO was elevated as an industry luminary, returned to for comment again and again by tech, trade, vertical and business press.