Perspica

Goals

  • Launch and establish the company as a category leader.

Strategy

  • Nadel Phelan developed strategic messaging highlighting Perspica‚Äôs technological differentiators in machine learning and the business benefits of its novel approach.
  • We used the messaging foundation to develop a series of content pieces that raised visibility of the company and reinforced thought leadership including, press releases, contributed articles and trend-based media engagement.

Results

  • Cisco acquired Perspica to support and accelerate its AppDynamics vision in just under two years.