Cisco Certification Program

Goals

  • Conduct a PR program to grow the Cisco certified community from 600,000 to over 3 million in four years.

Strategy

  • Nadel Phelan launched the world’s first social learning community – The Cisco Learning Network – that became an industry-wide portal where IT students and professionals around the globe learn, share knowledge and find job opportunities.
  • We created a Cool Jobs in IT campaign to promote success stories across exciting markets such as fashion, travel and entertainment. This elevated awareness of the vast job opportunities in IT networking and the benefits of having a Cisco Certification.
  • We won all the awards. By placing first in all learning awards, we established credibility and awareness for The Cisco Learning Network.

Results

  • Grew the Cisco certified community to over 3 million in 4 years.
  • Helped Cisco to differentiate its brand, create loyal customers, mine for marketing insights and influence the market.