DMI

Goals

  • Build awareness and credibility for DMI’s mobility service offerings with business leaders in commercial markets.

Strategy

  • Nadel Phelan leveraged its relationships with key media outlets and the company’s proven track record working with all U.S. federal government agencies to introduce the CEO to leading influencers in the press and analyst community.
  • We conducted a series of deskside interviews with key press and analysts in Washington DC, New York and Boston to position the CEO as a thought leader in mobility space.
  • Nadel Phelan orchestrated a pipeline of thought leadership articles to build credibility along with successful product launches and customer wins to showcase the company’s traction in the commercial markets.

Results

  • Secured feature stories on the company in top tier press including Fortune and Forbes.
  • Successfully positioned the company as a leader in the Gartner Magic Quadrant for Managed Mobility Services.