- Encourage new and existing B2B and B2C customers to re-skill and upskill with Cisco certifications.
- Nadel Phelan developed strategic demand-gen campaigns to drive net-new leads through the buyer’s journey
- We created compelling marketing content designed to engage leads through awareness to purchase stages in the buyer’s journey.
- Created 100+ pieces of content to drive prospects through awareness, considerations and purchase phases.
- Yielded 70% engagement rate.
- Generated awareness with ~200K B2C and 4K B2B Net New Leads.
- Achieved 20% Net New Lead Conversion Rate (Engaged to Purchase).