Cisco demand generation & strategic content development

Goals

  • Encourage new and existing B2B and B2C customers to re-skill and upskill with Cisco certifications.

Strategy

  • Nadel Phelan developed strategic demand-gen campaigns to drive net-new leads through the buyer’s journey
  • We created compelling marketing content designed to engage leads through awareness to purchase stages in the buyer’s journey.

Results

  • Created 100+ pieces of content to drive prospects through awareness, considerations and purchase phases.
  • Yielded 70% engagement rate.
  • Generated awareness with ~200K B2C and 4K B2B Net New Leads.
  • Achieved 20% Net New Lead Conversion Rate (Engaged to Purchase).