ActiveState

Goals

  • Establish Stackato by ActiveStateas the leading commercial Platform-as-a-Service (PaaS) solution for the enterprise.
  • Raise awareness with strategic partners, customers, media and industry analysts.

Strategy

  • Nadel Phelan created strategic high-impact messaging that communicated the company‚Äôs superiority in knowledge, experience, technology and solution breadth.
  • We worked closely with partners at HP, Microsoft and Cisco to create an atmosphere of support through press releases, marketing materials and media coverage.
  • We demonstrated innovation through success stories and best practices

Results

  • HP acquired ActiveState’s Stackato business to enhance its HP Helion Platformin less than six months