B2B Marketing Readout: Pandemic Shifts and 2021 Outlook
In the face of disruption to the B2B marketing landscape due to the pandemic, how are organizations building resiliency? And what is their overall outlook for 2021? In this video, executive vice president Cara Sloman takes a deep dive into the findings of Nadel Phelan’s recent survey of tech leaders and marketing pros on their strategic pivots over the past few months and their priorities looking ahead. Find out how budgets have shifted, what marketing tactics are essential now that most in-person sales and marketing tactics are off the table and more.
Interested in applying these top strategies to successfully navigate the road ahead? Contact us to find out how we can help.