Adding Remote Video Production to Your Marketing Mix
By Corey Eldridge, Account Manager, Nadel Phelan Inc.
In a previous blog, we shared with you some tips and tricks for creating compelling video content. This time, we’ll look at what it takes to conduct remote video production in a professional manner.
As noted in the previous blog, video content has seen a 60% rise in popularity since COVID hit in February 2020. And this isn’t just about YouTube and Netflix. The human eye is naturally drawn toward motion, which you know if you’ve ever been sidetracked by a video ad on a website. In addition, visuals can quickly convey what it would take longer to say with words – a plus in this era of 12-second attention spans.
The most powerful way to use video is by supplementing your written content. Potential customers are more likely to engage with a short video demo explaining how your product works rather than read a technical “how-to” blog. Video can also be a key driver on social media with a link back to your website promising more detailed information. Video gives customers and prospects a feel for your company’s culture, creating a deeper connection.
Proximity restrictions lead to remote video production
As the pandemic has shown us, it isn’t always possible to go to a production studio or have a video team come to you in the traditional fashion. Fortunately, there are many different options for remote video production.
Remote video training is a great starting point for companies interested in learning video production best practices. Remote training gets companies started on basic elements of recording their own video, such as shot composition, lighting design, audio recording and general do’s and don’ts.
One option is “Record locally, edit professionally.” This involves either recording video locally and sending it to an experienced editor for polishing or developing storyboards with your production team for animation or stock video editing.
Other options include live webinars or even professionally directed panel discussions, where each stream is recorded separately and edited together for a seamless experience. The options are endless when you have the right minds and tools behind you.
Benefits of remote video production
One outcome of the coronavirus pandemic is that people are starved for human connection and interaction. This uncertainty has humanized brands and companies in a way that would have previously been unimaginable. Suddenly, business leaders are live on television from their home offices, giving their customer base a glimpse behind the curtain. It’s refreshing to remove some of the standard corporate practices and show that we are, indeed, human.
The time is ripe for launching video products and interactive content. What could have been an article or blog post can now become visual content that showcases your brand or product and the people behind it.
Video can also be a source of validation for customers who are curious about your product or your company. Seeing a clean, crisp, well-produced video helps add the human element that can draw on business decision–makers’ emotional brains rather than solely on the logical side. People also like to see themselves represented in marketing, which is more easily done through diverse video assets.
The age of video
Including video content to your company’s strategy can bring a more personal and engaging experience to consumers. Although remote restrictions bring new challenges, companies can now start small with video and grow as they inevitably see the return on their investment.