Harnessing the power of public relations

Global Media and Analyst Relations

Nadel Phelan delivers public relations aligned with your organization’s core business strategy ensuring that the PR effort is tuned to deliver quantifiable results.

Experienced account managers bring creative new approaches to convey your message. Nadel Phelan has earned a reputation among media as a reliable source for unique news angles and trends. By delivering relevant news and compelling story ideas, we have developed solid relationships with all the leading media outlets.

Our clients span the planet and our international experience and relationships provide the foundation from which we launch strategic global campaigns. Whether you are bringing a new product to market, managing an IPO or merger, or increasing corporate mindshare, our seasoned marketing and public relations teams will deliver tangible and measurable results that positively impact your bottom-line.

Additional services beyond outreach to media and analyst includes:

  • Analyst and media tours
  • Analyst days and roundtables
  • Media training
  • Webinars
  • Presentation assistance
  • Editorial calendar tracking
  • IPO and M&A preparation
  • Partner and alliance support
  • Product launches and reviews
  • Management of global teams
  • Category creation

Detailed reporting

  • Coverage updates daily
  • Weekly timeline calls
  • Mid-month hours activity recap
  • Competitive analysis
  • End of month summaries for stakeholders
  • Quarterly dashboards

Thought Leadership

Nadel Phelan’s thought leadership program takes into consideration the who, what and why of thought leadership. We work with your team to unlock the potential and unique view of the future that others will want to understand. Helping customers prepare for change and disruption. We do not apply a cookie cutter approach in developing thought leaders but rather work with them to find their voice and contribution.

Thought Leadership programs include:

  • Spokespeople development
  • Real-time trend commentary
  • Speaking opportunities identified and secured
  • Analyst report inclusion
  • Award identification and submissions
  • On-going columns in prominent outlets
  • Sound bite distillation
  • Standards bodies participation and influence

Content Marketing

When Bill Gates stated, “content is king” it was before the plethora of outlets that exist today that are always hungry for content. Nadel Phelan identifies and ensures the quality and level of influence of each outlet. We create and repurpose content so that it is aligned to the readership of each medium, types of content generated include: formal case studies, contributed articles, LinkedIn conversations, blog posts and tweets.

Content marketing deliverables:

  • Contributed article creation
  • Case study development
  • Analyst whitepaper coordination
  • Social media posting
  • Survey implementations
  • Infographics
  • Blog site identification and contribution

Collaboration

Collaboration is a requirement in today’s world of communication overload. Nadel Phelan uses tools and processes that ensure the highest level of productivity between our team, clients, and media.

At Nadel Phelan, we employ a variety of techniques to impact and guide the dialogue taking place among key influencers in the social media hierarchy. We make sure our clients are known and discussed by thought leaders who make the news by harnessing the power of collaboration.

Collaboration activities include:

  • Building communities
  • Internal communications
  • Leveraging cloud based services
  • Focus groups
  • Partner and alliance support